LoJack Downgraded, EarthSearch Upgraded

(NEW YORK)--The following research upgrades and downgrades were issued on two different GPS related companies this morning.

In a research note to clients and investors, Zachs Investment Research downgraded LoJack Corporation (NASDAQ:LOJN) rom an “outperform” rating to a “neutral”.

LOJN has been performing extremely well since late October 2010 from where it has climbed from around $3.50 to $7.00 a share over the past few months. More information on their research opinion can be found by visiting www.zachs.com

EarthSearch Communications, a wholly owned division of East Coast Diversified Corp. (OTC:ECDC), was upgraded by Ludlow Capital, a small cap equity research firm, with a near-term target of $0.10 per share based on valuation.

In their research note the firm commented attraction based on very low valuation of ECDC, which was currently trading around $360,000 market cap. The firm has issued a $6 million valuation based on EarthSearch GPS a RFID cargo tracking and anti-theft technology.

Cargo Tracking and Asset Protection

EarthSearch produces a wide-range of commercial and cargo tracking and asset protection products.

LogiBoxx - An intelligent device with embedded GPS and RFID modules in the hardware, offering a layer of business logic and intelligence that allows it to take immediate action when anomalies occur with RFID tagged assets. LogiBoxx can communicate with both active RFID tags and passive readers simultaneously.

MobileManager(TM) - Allows operation and control centers to communicate directly with drivers in the field via voice and text messages that are displayed on the MobileManager screen. The unit offers GPS, GSM and direct satellite communications, draws power from the vehicle battery as well as containing an internal back up battery.

TrailerSeal - An innovative mechanical, battery-powered padlock that is embedded with RFID, GPS, and GPRS for remote container tracking, all in one unit; records and transmits every location / event and sends alerts of undesignated stops or trailer access by a driver or unauthorized persons.

About EarthSearch Communications

EarthSearch Communications, an ECDC Company, is a US-based business whose flagship product, LogiBoxx™, integrates GPS and RFID at the hardware level. When combined with its proprietary Global Asset Tracking and Identification System (GATIS) middleware, LogiBoxx and GATIS become the centerpieces of a LogiBoxx Certified Solution. An unprecedented business decision-making tool, a LogiBoxx Certified Solution offers continuous visibility within the Supply Chain, Logistics, and Asset Management and Control industries. Along with its integrated, patent-pending GPS and RFID technologies, EarthSearch also offers a complete line of innovative RFID solutions. Its expertise with GPS and RFID technologies, combined with exceptional support and service facilities, distinguishes EarthSearch as a leading manufacturer and supplier of real-time location solutions in the marketplace. For more information on EarthSearch, visit www.earthsearch.us


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